Silicon Valley ยท Lisbon ยท Worldwide 25+ Years

Product Leadership
without the BS.

I help B2B SaaS founders and CEOs scale their product organization, fix broken strategy, and turn roadmaps into revenue.

Book a Strategy Call No commitment. 30 minutes.
Blagoja Golubovski - Executive Product Leadership Advisor
Recognized
Top 25 Product Executive
25+ Years in
product leadership
$100M+ ARR scaled
across companies
3ร— Average ARR growth
in engagements
IPOs & exits Led teams through
acquisitions

Featured in & spoken at

Mind the Product Product-Led Alliance Productized Conference We Make Future
Who I work with

For founders whose growth has outrun their product org.

You've found product-market fit. You're growing. But your product org hasn't kept up - strategy is fuzzy, roadmaps shift weekly, and nobody owns the hard calls. That's exactly where I come in.

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B2B SaaS Founders (Seed โ†’ Series C)

You need product leadership that moves fast without creating bureaucracy. I've done it - from single-digit ARR to $100M+.

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CEOs Who Need a Trusted Product Partner

You're not ready for a full-time CPO, but you need someone who thinks at that level and can drive the work.

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Investors & Portfolio Companies

You have a portfolio company with a product problem. I diagnose fast, fix the strategy, and get teams moving.

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Scale-ups Entering New Markets

Repositioning or expanding? I help you figure out where to play, how to win, and what to ignore.

How we work together

Three ways to engage.

Discuss your situation โ†’
01

Strategy Sprint

2โ€“3 weeks of intensive work to define where you play and how you win. I audit your product, talk to your team, and hand you a clear strategic direction - fast. No fluff, no 60-slide decks.

Best for: Stuck or pivoting teams
02

Part-time Product Leadership

Embedded product leadership without the full-time overhead. I run strategy, mentor your PMs, and keep execution sharp - typically 2 days a week. You get a CPO-level mind without the CPO salary.

Best for: Growing teams, no CPO yet
03

Advisory

A standing monthly cadence to pressure-test your strategy, unblock decisions, and keep momentum. I'm the thinking partner your leadership team calls before making the hard calls.

Best for: Founders who want a sounding board
What people say

Results that speak for themselves.

Blagoja's talk gave our leadership team the clarity we'd been missing. Practical, sharp, and memorable. We walked away with a framework we actually use.

VP of Product - SaaS Scale-up

One of the most impactful sessions of the conference. We left with ideas we could apply immediately. Blagoja doesn't just talk strategy - he makes it executable.

Conference Organizer - ProductCon

Real product leadership is about creating clarity - where to play, how to win, and making sure there are explicit trade-offs. Blagoja lives that every day.

Mind the Product - The Product Experience Podcast

In 25+ years he's built a perspective that's rare: Silicon Valley rigour with the pragmatism of someone who's shipped in every environment. A genuine asset to any board room.

Founder & CEO - B2B SaaS Series B
Blagoja Golubovski
About Blagoja

Product is about choices. I help you make the right ones.

For me, product leadership has always been about three things: where to play, how to win, and what to ignore. Over the past 25+ years, I've helped B2B SaaS companies make those choices with conviction - turning uncertainty into focus, and focus into revenue.

I've scaled companies from single-digit ARR to $100M+, built durable product orgs across the U.S. and Europe, and led teams through IPOs and acquisitions. Recognized as one of the Top 25 Product Executives, I now work with founders and investors worldwide from my base in Lisbon, Portugal.

Strategy before slides Clarity beats frameworks every time.
Decisions create value Velocity matters more than volume.
Teams > features Great product orgs outlast any roadmap.
Revenue is the scoreboard Impact measured in outcomes, not outputs.
More about me โ†’
What I'm building

I practice what I preach.

I've spent 25 years helping others build products. This year I decided to build one myself - not for the vanity of it, but because I saw a real problem and had the clarity to solve it simply.

Cimanote started as a personal fix for Evernote's decline. It's become a live experiment in everything I advise: speed, ruthless clarity about what to build, and the discipline to say no to everything else.

Live & shipping
Cimanote
Note-taking without the bloat.
Cimanote

A fast, clean note-taking app for people who want what Evernote used to be - before the feature bloat, the price hikes, and the forgotten simplicity. Built with zero budget, zero marketing team, and a very clear point of view.

Visit cimanote.com
Watch & Listen

See the thinking in action.

Talks and podcast appearances on product leadership, decision-making, and scaling SaaS.

All talks & videos โ†’ Also on Spotify
Why product democracy doesn't work
Mind the Product
Why Product Democracy Doesn't Work
Why Most Product Teams Fail
Productized Conference
Why Most Product Teams Fail
Transforming product teams into growth engines
Productized Conference
Transforming Product Teams into Growth Engines

Ready to turn your product org
into a growth engine?

One conversation is all it takes to know if we're a fit. No pitch, no sales deck - just a direct talk about your situation.

Book a Strategy Call